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Discovery
We start with your goal, audience, budget, and deadline. Then we ask the question behind every Ajax film: what should your audience feel?
Toronto Video Production Company
Video Production Company inToronto
Commercials, brand films and branded content, made in Toronto.
Ajax Creative is a video production company that makes commercials, brand films, and branded content in Toronto. On every shoot, you get a director from our roster matched to the job, a producer who runs the day, and senior Toronto crew. You know every name on your set, and you get one itemized number with nothing hidden in it.
Hire the whole team from creative to final cut, or the stage you need: production only, production and post, or post only.
We produced IKEA Canada's Sleep Talk Reviews for Rethink: Cannes Lions Gold 2026, two One Show Gold Pencils, Best of Show at the 2026 Marketing Awards, Clio Bronze.
Recent work
Capabilities
Every discipline the shoot demands.
Every Ajax shoot is director-led and producer-run, and we build each department around your brief.
Directors
Your director writes the treatment that sets how the film will look and feel, then leads the cast and crew on set.
Art
Our art department designs sets, builds props, and dresses real Toronto locations to fit the look your director sets.
Locations
Our producers scout Toronto locations and secure each owner's permission. For Riot Games' Valorant spot with Goodboy Creative, we built the game's world in Toronto's underground spaces.
Camera, Lighting, Sound
We choose cameras, lenses, and lighting for the look of the film. On set, we record clean dialogue and natural sound for the final mix.
Casting
We cast trained actors or real people, whichever the brief calls for. For IKEA Canada's Sleep Talk Reviews, we cast real people and filmed them over two nights as they slept in a working IKEA showroom, with 18 hidden night-vision cameras rolling.
Stunts and SPX
Stunts, pyrotechnics and simulated gunfire need trained specialists and extra approvals. In Toronto, that means a location permit from the City and sign-off from Toronto Police or Toronto Fire, even for an indoor shoot on private property.
Crew
We staff each department the film needs and size the crew to the shoot.
Picture Cars and Production Vehicles
We source the picture cars and production vehicles the script calls for.
TORONTO Production Company Directors
Directors who make the film
Each director on our roster has a distinct style, and we put forward the ones whose work fits your brief.
Jared Galley
Martin Marko
Casey Rogan
Brandon Cox
Matty Manhire
Dallas Sauer
Jon Schwartz
Tom Clover
Guy Paterson
Brief to delivery
Your project moves through six stages, from the first call to the final file, with one producer leading all of them. You review the work at every stage.
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Creative Development
Our creative team turns your answer into one idea big enough to carry the campaign. The script and storyboard plan the hero spot and its cutdowns together.
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Pre-Production: the film on paper
Your producer locks the director, cast, crew, locations, and schedule, plus any City permits and insurance the locations require.
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Production
On shoot day, the director runs the set while your producer keeps the day on schedule and on budget.
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Post
Our post team edits, colour grades and mixes the film, adding music, VFX and animation where the cut calls for them.
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Delivery: what you get and who owns it
You get the hero film plus every cutdown and aspect ratio on the delivery list, with ownership set out in your quote.
Industries
Every industry That ships video
We make films for clients in retail, technology, financial services, automotive, food and drink, healthcare, fashion and entertainment.
On every Ajax setThe director who wrote your treatment is on your set, and a producer runs the day.
What brands hire us for
The work Toronto brands come to us for
Brands hire us to shoot commercials, brand films, documentary work, and live events in Toronto, along with product, social, explainer, and internal videos.
Brand Films
We build each brand film around the one feeling you want people to leave with, then match the director whose style carries it.
Commercials (TV/Digital)
We make commercials and TV spots for broadcast, streaming, and paid social. The hero spot and every cutdown come from one shoot, planned in the script.
Product Videos
A product video shows how something works and why someone should buy it.
Explainer & Animation
Our animation team makes 2D, 3D, and motion graphics explainers.
Corporate & Internal Comms
We make leadership messages and training videos for a company's own staff, plus recruitment films for the people it wants to hire.
Social Content
We plan the vertical cuts in the script, so one shoot day covers the spot and the social versions.
Documentary-Style
Documentary-style work puts real people at the centre. We find the right people, film them as they are, and build the story in the edit.
Event Coverage
For conferences, launches and live events, we size the crew to the event and plan coverage around the run of show. The recap film and social clips come from the same footage.
We don't write the hero spot and figure out the rest in pre-roll. We architect the idea for every surface the campaign lives on.
Channel expertise
Production for the channel That's buying it
Your media plan decides how we shoot, so every channel goes into the script.
Broadcast + TV
We finish broadcast spots to each network's technical specs, in every length your media plan calls for.
Out-of-Home
Stills and motion loops come from the same shoot, so the billboard matches the spot.
Connected TV + Streaming
Streaming spots play on a living room screen, and we master them for it.
Theatrical + Cinema
Cinema spots and pre-show films get a big-screen finish and a theatre sound mix.
Digital Video + OLV
Viewers can skip pre-roll, so we put the brand and the message in the opening shots.
Brand Channel + Owned
Films for your website and YouTube channel can run longer, because people choose to watch them.
Social Platforms
Vertical, square, and short-form versions carry captions for sound-off viewing.
Conference + Stage
Opening films, sizzle reels and keynote content need to hold a large screen in front of a live audience.
Our Services
Visit our office
60 Atlantic Avenue, Suite 200, Toronto, ON M6K 1X9
Shooting in Toronto
Permits and Insurance
Filming on City property for more than an hour needs a location permit from the City, and so does using City streets to support a shoot on private property. The City also requires a certificate of insurance that names it as an additional insured.
Locations and Neighbourhoods
Residents and businesses near the set receive written notice at least 48 hours ahead, counting prep days. In residential areas, the City turns down a request to go past its standard filming hours or street use when most affected property owners object.
Studios and Stages
Toronto has about 2.5 million square feet of studio space, with more than 750,000 square feet of new space on the way.
Crew and Unions
Toronto has about 10,000 ACTRA performers, and IATSE Local 873 is the local union for the city's motion picture technicians.
Seasons and Light
Around the June solstice, the sun sets after 9 p.m., which gives long exterior days. In midwinter, it sets earlier than 5 p.m., and that lasts into mid-January.
Work Shot Here
We produced IKEA Canada's Sleep Talk Reviews in a Toronto showroom and shot Riot Games' Valorant spot in the city's underground spaces.
Let's make it real.
Tell us about the project. We come back within one business day.
BOOK A DISCOVERY CALL
FAQs
Commonly asked questions
Cost depends on shoot days, crew, cast, locations, and how much post the film needs. After the discovery call, your producer sends one itemized number built on those choices.
Every shoot has a director from our roster matched to the job, a producer who runs the day, and senior Toronto crew in each department the film needs.
Tell us what the film needs to do, who it is for, where it will run, your deadline, and your budget range. Send a brief or references if you have them, and the discovery call covers the rest.
You need a location permit from the City to film on City property for more than an hour, or to use City streets to support a shoot on private property. A shoot that stays entirely on private property between 7 a.m. and 11 p.m., with its vehicles parked there and no special effects or simulated gunfire, needs no City permit. When a permit applies, your producer handles it along with the insurance certificate and the letters to neighbours.
One producer leads your project from the first call to delivery. You sign off on the script, the cast, the locations and each cut.
Your delivery list covers the hero film and every cutdown and aspect ratio your channels need. The quote names each file and who owns it.
